Shaping the first steps into a longevity membership

The membership starts with a team of medical doctors getting to know the person behind the health data. Members complete assessments including balance, VO2 max, strength, grip and cardiovascular tests. Those findings inform Xtend Score™ and, together with questionnaires and interviews, help the team develop a personalized plan.

Support continues both online and in person. Every quarter, members meet with the doctors to ask questions, review their score and discuss progress. Between visits, an AI agent follows up asynchronously to help them stay engaged with the plan and put it into practice.

This ongoing relationship is central to the offering: an initial understanding of where a member stands, a plan to work on, and regular opportunities to revisit how things are going.

As Xtend took shape, its consumer touchpoints needed to come together around the membership. The website had an institutional, B2B feel, while the initial member report combined unbranded documents from different doctors. The challenge was to make both moments feel like parts of one service.

We contributed to that zero-to-one process by consolidating the tools people encounter at the beginning: a landing page that helps prospective members understand the offering and join the waitlist, and a consistent report experience for active members starting their plan. Our part of the broader platform effort was landing-page design and development, PDF report design and Xtend Score™ branding.

Xtend's existing website had an institutional, B2B feel. For someone considering a membership, it needed to explain the offering in a more direct, personal way and make the next step obvious.

We designed and developed a consumer-focused landing page, with clear copy and a prominent invitation to join the waitlist. The goal was to help prospective members understand what they were signing up for and give that interest a clear path forward.

The website became the starting point for the experience we were shaping: an introduction to Xtend built around the prospective member.

For active members, the initial report brings together the work of several doctors. Previously, each contribution retained its own presentation, leaving members with a collection of documents that lacked a shared brand.

We unified that material into one branded PDF report, integrating Xtend Score™ and bringing the separate contributions into a consistent Xtend presentation. The aim was to give members a coherent account of their initial assessments as they began working on their plan, with the same care for presentation as their introduction to the platform.

Alongside the report design, we developed the branding for Xtend Score™, giving the health score its own visual identity within the member experience. Integrated into the report, it became a recognizable part of how Xtend presents the initial assessment.

The website and report serve different moments in the same relationship. One helps a prospective member understand the offering and join the waitlist. The other gives an active member a consistent account of their initial assessments as they start working on their plan.

By working on both, we contributed to Xtend's early development with consumer tools designed to support waitlist conversion and a clearer, more consistent beginning to the membership experience.