Back to workA private network built to do more than connect people
The Fold brings investors, dealmakers, founders and industry experts into one product for discovering relevant opportunities, building relationships and getting work done. We partnered up with the founders to create it from the ground up: the brand, the product and the experience
- Our role
- Product Design, Engineering
- For
- Investors, dealmakers, founders and industry experts
- Platform
- Web and mobile
- Stack
- Bubble · Natively · Open AI
The premise: bring private-equity investors and dealmakers into one place so they can connect across deals, groups and individual conversations.
We started by defining what the product needed to be, shaped its scope, created the brand and built the foundation for what exists today.
Every relationship has somewhere to go
The Fold gives members a tailored Pulse feed with deals, groups and people selected for their interests. Alfred adds context to that feed, explaining why a particular opportunity or conversation may matter to that member.
The Members tab makes the network legible: profiles, social links, contact details, deals and groups all lead naturally into the next exchange.
An AI copilot inside the network
Alfred helps members find their way through The Fold. He can answer questions about deals, groups and people on the platform, explain relevant context in the Pulse feed and help a member explore a specific opportunity.
Members can ask about industries and markets, then ask Alfred to take action inside The Fold. A new deal can begin with an uploaded deck that Alfred structures. A new group can be created through the same kind of conversation.
The network is built for conversation, not just discovery
Deals and groups each have a shared conversation. Members can move from an opportunity or topic into a discussion with the people already gathered around it. One-to-one chat gives those relationships somewhere more direct to continue.
Groups also have Maxine, an AI moderator. Alfred helps an individual member navigate and act; Maxine helps a group keep its conversation moving.
Give the work a memory
The Alfred workspace keeps a member's conversations in one place. Members can return to chat history, start new chats and create projects connected to a particular deal or group.
Each project can hold specific instructions, reference files and notes as part of its knowledge base. The result is a product that supports both the network around a deal and the deeper work that follows it.
Working together
“Jams didn't just build a platform; they built a partner. Alfred will reshape member engagement with deal flow.”
Go from idea to live app
We’ll help define the product, make the difficult choices and move from working idea to something people can use.
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