Health
AI Enrichment
A daily tool to easily track your meals, macros and health goals, with the help of AI.
Project summary
Our team
UX Design
Bubble Development
Product
Tech Stack
Bubble
Open AI
The client
Blockbites is a startup based in Argentina. Their product focuses on helping users eat better and healthier, while tracking their meals and being held accountable for their goals.
The challenge
Eating healthier requires better habits, consistency and a lot of effort. Doing that through an app is a big challenge, not only UX wise, but also from an efficiency perspective.
From day one, we focused on understanding users needs, and testing nutrition and meal tracking non stop until reaching potential and strong solutions enriched by AI.
The solution
We took the first version of Blockbites, a macronutrient tracker enriched by AI, into a fully gamified experience around habits and education.
Users can take a photo of their dish and let Blockbites detect individual ingredients and individual macro nutrients within the dish.
Additionally, we helped Blockbites design and build a full educational experience around nutrition and physical training, so users could combine macro tracking with knowledge.
Lastly, Blockbites onboards users in a highly engaging experience that gets to know them and their goals, and helps them set and track the right habits for their goals and current context.
Federico Guerrero
Co-Founder & CEO at Blockbites