Launching a new beauty brand's website
Vitacilina is a beauty brand from KSK, a company that’s part of the NC Farma group. We’ve helped them launch a new website for their new line of facial products.
A new line of products
Vitacilina is a Mexico based OTC brand of pharmaceutical products. During 2023, they decided to expand their line of products with a new suite of facial derma products.
Considering their previous line of products had a pretty old fashioned presence on the web since their main line of business happens offline, they wanted to release a new website alongside the new line.
Step 1: WordPress migration
Vitacilina already had an existing main product when launching the new line, with an online presence consisting of a WordPress website.
With the idea in mind of scaling web content and centralizing all the new future lines in one site, we decided to migrate the old existing site to Webflow before building anything new.
In 5 days of work, we rebuilt a multilingual (EN/ES) and blog based website from WordPress to Webflow, while also optimizing SEO and performance thanks to Webflow’s capabilities.
Step 2: Webflow development
After migrating the original site, we used it as a foundation to build the new line’s flow of pages.
We collaborated with TM Group, a creative agency based in Argentina, responsible for designing all the assets, layouts and product packaging for the entire line and site.
With their visual and graphic expertise combined with ours on web development and Webflow, we were able to build the site from scratch within a few months of work.
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