Helping a SaaS
product convert and scale
Demyo is a startup based in Spain, focused on connecting clusters and organizations with businesses, improving projects and service providers deliverability. We’ve helped them launch a conversion website and improve their SaaS product.
Increasing awareness with a conversion oriented website
Demyo launched its SaaS product in 2022, to an internal group of users in a free alpha version.
Since then, they’ve been collecting feedback and understanding users behaviors and usage, to increase their mid-term backlog.
It became clear for the Demyo team that it was now time to increase the brand’s awareness and positioning to capture new clusters and organizations form the Spain ecosystem.
We joined forces and designed a website from scratch, representing not only the product’s main features for both businesses and clusters, but also creating a foundation for SEO’s positioning, a scalable blog, and a place for increasing new user conversion rate into the app.
We’ve launched the site on Webflow and are already taking advantage of its speed to iterate it and add new product features.
Transforming a scratch MVP into a scalable SaaS product
After launching a first version of the site with its main CTAs focused on booking product demos and requesting access, we got our hands on the product.
Demyo’s web app is built on Bubble, a no-code web app visual development platform. There are incredible benefits into building a product using Bubble, and some challenges: it is very easy to lose track of performance and optimization when building a web app with a no-code tool.
Besides the WUs reduction (Bubble’s consumption metric), we also needed to both optimize the database, and add new features for the users on the waitlist.
That meant a challenging backlog was waiting for us. So we assigned a small squad to focus on improving the product while adding new features for the current users, on an on-going and monthly basis.
We’ve not only drastically reduced the app’s WUs consumption, speeding up its performance, but also launched a series of core features in just under 3 months.
We continue working with Demyo on scaling the product and launching new features for the public and official release in 2024.
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