When no-code platforms like Bubble first appeared, they revolutionized how companies built software. They solved a massive pain point: building quality software takes forever and costs a fortune.

Then along came tools like Glide and Adalo, expanding the market even further.

But now in 2025, we're witnessing something bigger. V0, Lovable, Vault, and other AI coding tools are fundamentally changing how products get built—not just for non-technical founders but even for senior engineers.

I keep getting this question: why use Bubble in 2025 when AI tools build faster without any development work?

Let's settle this debate.

The Undeniable Power of AI Coding Tools

First things first: V0 and similar tools are genuinely mind-blowing.

Go ahead—pause reading this, open V0, and type "create an incredible landing page for my dog food delivery business." In 30 seconds, you'll have a professional website ready to share.

The promise is incredible:

• Build complex interfaces in minutes instead of weeks

• Zero learning curve—just describe what you want

• Clean React code that actually works

• Instant deployment to a live URL

At Jams, we've been experimenting with these tools since launch. The speed is genuinely revolutionary. What used to take days of Figma design work and weeks of development now takes a couple of hours.

For non-technical founders especially, it feels like a breakthrough. No need to learn Bubble or hire developers—just start building.

So is Bubble dead? Is everyone fleeing to V0?

The Reality Check: Where V0 Falls Short

The excitement needs context. V0 and similar tools have serious limitations you need to consider before betting your business on them:

1. Security Concerns

Most AI-coded apps run client-side, meaning much of your app logic is exposed publicly on the web—including potential sensitive data handling. This works fine for landing pages or basic dashboards without sensitive data, but not for a real business with private information.

2. Database Limitations

V0, Lovable, and others don't provide robust database infrastructure. They integrate with tools like Supabase, or you can connect them to custom backends, but you need to know what you're doing. Bubble gives you a complete database and backend within a secure infrastructure.

3. Maintenance Headaches

AI-generated apps become harder to maintain as they grow. Making changes to AI-generated code gets tricky because AI doesn't create code in a consistent, modular way like a developer would. Bubble's structured environment makes ongoing maintenance simpler and more reliable.

4. Stability Questions

Tools like Bubble have been around for years, while these AI coding tools are brand new. Trusting your entire business to an emerging technology carries risk. Yes, they're pumping millions into development, but the future remains uncertain.

When To Use V0 (Or Other AI Coding Tools)

Based on our experience, here are the perfect scenarios for AI coding tools:

1. Prototyping and Validation

Nothing beats V0 for validating ideas. Build a functional prototype in hours that looks real and use it to test assumptions with customers or stakeholders.

2. Landing Pages and Marketing Sites

V0 creates beautiful, responsive landing pages that deploy instantly.

3. Simple Internal Tools

For basic dashboards or data visualization tools with limited complexity, AI-coded apps work great.

4. MVPs With a Rebuild Plan

If you need to deploy something to market fast, gain traction and validation, knowing you'll rebuild later—this is the sweet spot.

Real example: A prospect recently came to us wanting to build an app for their business idea. Instead of charging tens of thousands for a full build, we suggested a one-week collaboration using V0. In just five days, we deployed a basic app with dummy data that looked like the real thing. They're now using it to pitch to potential customers and secure contracts before investing in a full build.

When Bubble Still Wins

Here's where Bubble maintains a clear advantage:

1. Complex Business Logic

If your app has intricate workflows, conditional processes, or complex data manipulation, Bubble's visual programming environment gives you more control.

2. User Authentication and Permissions

Bubble has robust built-in systems for user management, role-based permissions, and data access rules that are more secure and easier to implement than in AI-coded tools.

3. Payment Processing and Financial Applications

For anything involving payments or sensitive data, Bubble provides more security and reliability.

4. Long-Term Scalable Applications

If you're building something with the intention of scaling to thousands of users and evolving it over years, Bubble provides a more stable foundation.

One of our clients runs their entire operation on Bubble—handling user accounts, payments, permissions, customer contracts, complex workflows, and integrations with multiple third-party services. We could have used V0 initially, but maintaining and evolving that product would now require a complete custom development team.

The Hybrid Approach: Best of Both Worlds

What's working best for us and our clients is combining both approaches:

1. Use V0 for fast prototyping and rapid validation

2. Build well-defined, production-ready applications with Bubble

Recently, we built a private community app for a private equity business. We used V0 throughout the discovery and design process. Every conversation about users and flows would translate into V0 prototypes that looked good enough for stakeholders to provide meaningful feedback.

Once those user journeys were validated, we moved to Figma for high-fidelity design, then into Bubble for the production build.

This approach gives you speed during ideation while ensuring stability for the final product.

How to Decide: 6 Questions to Ask

To determine whether to use V0 or Bubble for your project, ask yourself:

1. How quickly do I need to validate this idea? (Speed critical = V0)

2. How complex is the business logic? (More complexity = Bubble)

3. What kind of data am I handling? (Sensitive data = Bubble)

4. What's my technical capacity for maintenance? (Limited resources = Bubble)

5. What's my budget? (Very limited testing budget = V0)

6. What's my growth plan? (Scaling significantly = Bubble)

The answers will guide you toward the right solution—remembering this isn't necessarily an either/or decision.

The Time to Build Is Now

We're living in an incredible era for both technical and non-technical founders. It's never been easier to bring ideas to life, and platforms like Bubble and V0 are improving daily.

Stay pragmatic and avoid getting caught in the AI hype cycle, especially if you're running a functioning business that needs stability.

Whatever you choose, the barriers to building have never been lower. The question isn't whether you can build—it's what you'll build and how you'll bring it to market.

Need help figuring out the right approach for your business? Jams helps non-technical founders build and launch websites and web apps in weeks, not months. Let's chat about your project.